What is a brochure site?

A web site that serves the same purpose that a traditional brochure would.  A brief description about your business, and what you do, case studies or other statistics that relate to your business, and contact information so a potential prospect can get a hold of you.  Sometimes this will also include some special offer.  These sites tend to be 2-5 pages and usually do not include any custom or dynamic content other than possibly the contact form. 

The ultimate aim of a brochure site is to generate business inquiries.  A web site that is capable of delivering good quality sales leads, will soon pay for itself.

What is an E-Commerce site?

A web site that allows your customers to purchase from you online.  This can be a physical product, services, or downloadable media such as an e-book, or software package.  An e-commerce site should be well planned, designed and implemented to instill confidence in your prospective customers.  Consumers are very cautious when shopping online, as well they should be, and if they don't feel 100% confident in the professionalism of your site, they will take their business somewhere else.  Many expensive marketing campaigns have ultimately failed due to shoddy web site design and development, or checkout procedures that leave the customer weary of buying from you. 

All of our E-Commerce applications are highly configurable and allow complete control over your inventory, purchasing trends, site layout and content administration, featured items, coupons, specials, sale items, and much more.

We are an Authorize.net development partner, and recommend them as a first class payment gateway to integrate and work with.  We are also part of the Paypal development network and a Paypal development partner.  Don't miss out on sales, offer as many payment options as possible!

Our E-Commerce applications and shopping cart integrations allow you to be in total control of your online store. You can configure automatic triggers for abandoned cart follow-ups, integrate newsletter or special offer emails to your customer base, track browsing and shopping habits, and fine-tune your site based on these trends.

User interaction is another key element to a successful E-Commerce site. You want to offer your potential customers many ways to find a product. Everyone shops online a little differently, and you want to give everyone a unique experience. Fully integrated search functionality, combined with multiple category inclusions, featured items, up-sell and cross-sell suggestions, and other spending habits based on similar products purchased will give your customers multiple opportunities to purchase that product they didn't even know they wanted.

Reports, statistics, and promotional tools are vital to your online business

Successful online shops leverages traffic trends, visitor statistics, and promotional tools to increase sales and deliver increasingly more effective ad campaigns. We provide several different reporting and statistical tools for you to use as well as promotional tools such as affiliate program options, integrated mailing lists, and keyword analyzers based on top selling products that you can use with online adword and banner campaigns.

What is a dynamic site?

A web site with dynamic interaction.  This covers the widest spectrum of site design.  A dynamic site utilizes some type of backend data storage, usually a database, which allows content to be updated through administrative "friendly" tools, including news article, blogs, inventory, newsletter management, and other tools that make your user's experience better.  A dynamic portal can even include private areas for existing customers to update their information, check status on an order or project, etc.  The sky is the limit here! 

Many web sites don't get updated very often and become "stale". That is, search engines stop visiting them as often, search engine rankings decline, and users lose interest. Keeping your content fresh and active promotes repeat traffic and triggers search engines to visit your web site more often to see what's new. This also helps search engine rankings.

All of our portal and other dynamic web site solutions allow you complete control over your content. That means you do not need to call us every time you want to make a change, and it also means we don't bill you every time you need to make a change! We provide a backend administrative panel for you to log into and control all areas of your site. We also include a WYSIWYG (What You See Is What You Get) editor for you to manage your content, add and remove images, and update site links.

Your site can be managed by multiple groups of administrators. Each group of administrators can have edit privileges for different parts of your site, allowing the site "super administrator" to control which editor can edit which documents.

Individual documents on your website can be set to appear on a given date, then disappear again when they expire. The documents will automatically be removed from all dynamically generated navigation elements on the website.

Your web site can include a "members only" section to limit what content can be seen by the general public, and allow your site users access to update their personal and/or business information, order details, or any other private transactions that your business might require. A private area of your site can be setup to allow users self-registration via email, or you can choose to approve each user.

Adding a forum to your web site is another great way to encourage user interaction. Do you have a product of service that requires support? A forum can help create a knowledge base of information while providing interactive web based support with much less overhead and logistics as a traditional support phone line or email queue.


CRM SITES

What is a CRM site?

CRM, or Customer Relationship Management, is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information. 

Technically this type of site would fit under the portal and dynamic site section, but the term "CRM" is such a big  buzzword, we decided to break this out into its own section.

This type of site utilizes a backend database, or ties into an existing customer database, and allows customer interaction and customer management through a web based session.  A CRM application can also tie into existing applications you may be using for sales, marketing, logistics, fulfillment, etc. to allow a centralized point for your customers to manage their account(s), as well as a centralized location for your staff to update various data points pertaining to your customer, and potential customer accounts.


VERTICAL MARKET SITES

What is a vertical market site?